I am a Creative Director, Art Director with extensive experience directing and mentoring a creative department of 45+ people at a full-service advertising agency. I have a long history of inspiring creative teams for both B2B and B2C clients.
I have been instrumental in transforming a Louisville design firm into an award-winning, full-service advertising agency with a global client base. By leading creative pitches and RFP responses I contributed to agency growth by winning accounts including GE Aviation, GE Additive, Ingersoll Rand Security & Safety, Lennox International, The Hartford, Assa Abloy, Ashland, University of Louisville, and Churchill Downs.
I have an award-winning record for creating and directing innovative, transformative ideas that connect people to brands in intimate and powerful ways. Whether it's advertising, corporate identity, collateral, content creation (photo & video), tradeshows, touch screens, AR/VR, or web design, I've done it — but never alone. I was fortunate enough to be able to build a team of incredible art directors, copywriters, photographers, videographers, stylists, CG artists, designers, producers, and production artists. And, I had the luxury of working with some incredible account service people too.
I have a Bachelor of Fine Arts with a concentration in Graphic Design from the Hite Art Institute at the University of Louisville. I graduated Magna Cum Laude, am a member of the Golden Key National Honor Society, and was the recipient of both Fine Art & Academic Scholarships.
All of that said, I can't draw to save my life. I can paint, design, Photoshop, decorate, prop, style, and do wardrobe, but I just can't draw.
© 2022 Laura Robinson Mapother