Chruchill Downs
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Derby week campaign
The Kentucky Derby and the Kentucky Oaks tickets are always sold-out events, but other events that week do not have as high attendance. To inform locals and visitors of the other events Derby week, we created TV, pre-roll, OOH, and digital display to promote Opening Night, Dawn at the Downs, and Thurby (a pre-Kentucky Derby celebration for locals held on Thursday).
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© 2022 Laura Robinson Mapother