GE Additive

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Business & product launch

GE acquired two additive manufacturing companies to expand their capabilities, forming a new business focusing on additive machines and powders. With the largest additive manufacturing trade show in the world just weeks away, GE was eager to launch the new business to additive industry leaders, customers, and the media. The sophisticated and arresting campaign set GE Additive apart from the more technical and typical straightforward industry approach.

© 2022 Laura Robinson Mapother