Louisville Stoneware

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Photography direction & styling

Established in 1815, Louisville Stoneware made beautiful, hand-crafted products, however, the brand was perceived as outdated and old-fashioned. This was not something a new logo and modern branding could change. People needed to see how their products could live in harmony with today's interior design styles. On an extremely tight budget (I was both art director and stylist) the team reshot their entire line in three locations ranging from modern to formal to rustic to create images that demonstrated the versatility of their products.

© 2022 Laura Robinson Mapother