Road ID

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Advertising campaign

Road ID's custom identification wristbands for cyclists, runners, and anyone who enjoys the outdoors without electronic devices or cellular service to help first responders know their identity, contact information, and vital medical information if the wearer is in an accident. This campaign used professional athletes' personal stories of how easy, low-tech identification can save lives.

road_id_levi
road_id_liz
road_id_bob
road_id_craig
road_id_dean
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