UofL
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Capital campaign
The capital campaign, named Charting our Course was created to grow the endowment by $1 billion. The campaign was officially kicked off with an emotionally charged video at an invitation-only event, followed by a campaign including TV, print, outdoor and digital executions. All advertising directed audiences to ChartingOurCourse.org. The capital campaign was an enormous success and the goal of $1 billion was surpassed 20 months early.
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© 2022 Laura Robinson Mapother