UofL for Kids

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Advertising campaign & microsite

In support of the University of Louisville’s goal to be known as a premier metropolitan research institution, this campaign for UofL Pediatrics told stories of real-world medical breakthroughs that included both the perspectives of the patient and the research physician. Each story was featured in print, TV, pre-roll, and social. All media drove to UofLForKids.com microsite where users could view longer inspirational videos that told complete stories and assisted in finding pediatric specialists.

© 2022 Laura Robinson Mapother